Recognising excellence in whisky design

World's Best Design

Haig Club

Bold, blue and beautiful this iconic and innovative design by LOVE is a grand departure from traditional whisky that will hopefully draw a younger audience. With its groundbreaking shape and stand out colour it’s positioned itself well in what was becoming a tired category. ‘Shall do for whisky what absolut has done for vodka’.

ABV: 40%
Bottle size: 700ml
Origin: United Kingdom
Produced by: Diageo
Design Agency: Love